See a poster at a health fair booth and scan the QR code to get an instant calculator app that gives you easy exercise options for someone your age with your level of physical fitness.īy removing the friction of telling someone about web content without giving them the ability to access it automatically, QR Codes lubricate the entire person education process.
So how can you overcome this friction, and get the benefits of the simplicity of a link in a “real world” marketing situation? One way is with Quick Response (QR) codes.Ī QR code is a two-dimensional barcode that can be quickly and easily read by a fairly simple piece of software to communicate a piece of information: text, or a phone number or other contact information, or a web address to direct a phone’s web browser.
Your content is the reason you have a website in the first place and you should always be looking for ways to get eyeballs in front of it. Now, think about your practice’s web content: the basic information and elevator pitch about your services that you want to communicate to existing and future patients. This technology provides value by simplifying a process to its core so that time, effort and resources are not wasted on mishaps, transportation, and basic human inertia. A smartphone removes the friction of needing to be near a desktop to read and send email, get contact information, and securely access practice and hospital documents and patient data. The electronic medical record removes the friction of paper records – finding, handling, storing, and securing them – all the things that can get between the critical information on the page and the physician who needs it. One of the most basic ways to simplify a complex process to is remove friction
As healthcare embraces technology to improve patient outcomes, streamline operations, and lower costs, the technologies with the most impact are the ones that Make Things Simpler.